1. Are you reading from a script, and not including the back-story and heart of your company for your TV appearance?
2. Are you depending on the reporter to supply all the questions?
3. Are you considering using marketing phrases that only you and the employees of the company are familiar with for your TV appearance?
4. Are you un-prepared for potentially embarrassing questions from your company’s past that may surface during an interview?
5. Are you considering ‘going with the flow’ and not rehearsing for interview questions?
The more yes’s you answered above the more likely you and your company are not prepared for a TV appearance. How are you doing in this area? Think about the above questions and jot down your thoughts.
To more fully investigate these issues, please read the accompanying article: Your Company Is On TV. You Aren’t Going to Blow It, Are You?
