Monthly Archives: November 2014

Small businesses can achieve a considerable measure of business growth simply by focusing on effective public relations. Employing an individual to handle public relations may be tough for some small start-ups, but often a marketing professional will tackle this important aspect of communication. While it’s not advertising, good public relations can work that way. The [...]

1. Are you sending newsworthy information to journalists, such as; a new product launch, a charitable gala, or a change that affects both the company and community? 2. Are you getting to know the reporters in your industry or community? 3. When trying to cultivate a relationship with a reporter, are you inviting them to [...]