Monthly Archives: July 2013

Successful TV commercials have a tight and urgent quality to them – their makers know that they only have 30 seconds in which to grab their audience. Marketers who give live presentations, though, loosen up considerably. They know that they have several minutes in which to make their point.  There is some research, though, that [...]

1. Are you taking a well established truth and opposing it to grab people’s attention? 2. Are you able to startle people with your headlines? 3. Are you able to reduce your points to catchy and provocative sound bites? 4. Are you adding historical quotes in your presentation? 5. Are your presentations stylish like show [...]